French Ministry of Agriculture

While at food media startup Feedfeed (@thefeedfeed), I worked with our client Sopexa, who represented the French Ministry of Agriculture, on a multidimensional campaign that would promote French-made agricultural products from diverse regions in France. The program included a custom influencer dinner that would transport guests to each of these regions and showcase the various cuisines and regional specialties across the country. The dinner incorporated a highly curated menu featuring French cuisine and products, a custom wine tasting with accompanying bites from each region led by an expert winemaker, as well as live music and entertainment in the style of Parisian street performers, and interactive activities for guest to enjoy.

The Feedfeed editorial team created two original custom recipes to be served at the event inspired by two separate regions in France, as well as promoted on Feedfeed’s social channels via posts and stories.

To amplify the event, Feedfeed also wrote an editorial article highlighting the event and the recipes, and invited the Feedfeed community to follow along via live Instagram stories from the dinner.

Photo credits: Elizabeth Stemmler (@elizabethstemmler) except as noted