Power Hour from Spoon University

As the Director of Experiential Marketing at Spoon University, food community geared towards college students and young adults as they find their footing in the food world, I was brought on to develop an experiential program that would help grow the brand by providing value to community members and increasing brand visibility to potential sponsors. As part of the program, I worked with our team to develop a networking happy hour called Power Hour where college students could explore careers in the culinary industry, meet likeminded people, and develop critical networking and career advancement skills.

The event included sponsor activations from Bluestone Lane, Matchabar, Hippeas, Misen and more. Attendees could also get a complimentary headshot taken for their website or LinkedIn profile.

Photo credit: Emily Hawkes (@emilyhawkes_)