RVV Wine Bar from Rhône Valley Vineyards

In the spring and summer of 2019, I worked with pioneering agency North & Warren on a program for their client Rhône Valley Vineyards designed to drive trial and purchase of wines from the Rhône Valley amongst consumers and trader professionals. To do so, we partnered with notable NYC restaurants to create a series of takeovers with special happy hour menus, industry lunches and dinners, and consumer tasting events. Each partnership featured on-site branding, special wines, educational elements, gifting, and featured menus. I was brought on to manage the complex logistics of these event series in the lead-up to and during the monthlong program.

Photo credit: Alexandra Adams