Handsome Brook Farms

While at food media startup Feedfeed (@thefeedfeed), I worked with our client Handsome Brook Farms to create a dynamic, multichannel program centered in a press trip to several of the brand’s egg farms. We took 20 influential bloggers, editors, and food lovers (along with Feedfeed staff and key clients) for an immersive experience, based in Nashville and venturing into Southern Kentucky, that showcased the Handsome Brook Farms difference and put pasture-raised at the forefront of everything we did. In addition to the farm tours, the trip included an egg-centric welcome dinner at a top Nashville restaurant, a custom built farm-to-table lunch on site at one of the farms, educational and engaging collateral, and on-brand gifts both before and during the trip.

Over the course of the trip and in the weeks that followed, attendees created a wealth of content generating brand awareness and creating brand loyalty amongst their communities.

To amplify the campaign messaging and take the farm experience beyond the duration of trip, we ran a paid media campaign with Feedfeed and attendee content, and created a custom video for Handsome Brook Farms using footage from the farms alongside interviews with key stakeholders in the companies, from the farmers to the CEO.

Photo credits: Mark Weinberg (@markweinbergnyc)